US EditionNetflix Tests AI-Powered Search and TikTok Layout for Mobile App
- On Wednesday, Netflix announced testing AI-powered search and TikTok-style vertical feeds for its mobile and TV apps to enhance user discovery.
- The updates stem from a partnership with OpenAI to develop generative AI search features that understand conversational phrases for better recommendations.
- The new search tool, available as an opt-in iOS beta, lets users find content using casual language and introduces vertical video previews adapted to members' browsing habits.
- Chief Product Officer Eunice Kim explained that the vertical feeds are designed for users who enjoy exploring short videos and previews to discover new favorites, while Chief Technology Officer Elizabeth Stone emphasized the enhanced conversational features of the updated search function.
- Netflix aims to roll out these AI-driven features globally in the coming weeks to improve content discovery and interface simplicity amid growing platform offerings.
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Netflix Unveils AI-Powered Search Tool for Personalized Recommendations
Netflix introduces a new AI search feature and homepage redesign. Credit: Dominic Smith / CC BY 2.0 Netflix has introduced a new AI-powered search tool to enhance the user experience in discovering shows and movies. The update is part of a broader redesign of the TV and mobile experience, designed to be faster, easier to use, and more tailored to individual preferences. Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Ston…
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