Nike and Adidas's Lesser Investment in Marketing Leads to a Loss of Quota

Sports firms led by actors such as Nike, Adidas and Puma must have a story to tell and innovation provides it. While marketing is key to the success of sports goods brands. Social networks may have transformed marketing, but they have also generated numerous challenges. Major brands have invested little in marketing over the past decade, significantly reducing spending relative to sales from 11% in 2015 to 9% today. Experts point out clear evide…