Not only Do the Big Ones Export: This Micropyme Takes Its León Cecina to the Best Luxury Shops in the World

On one occasion, while presenting their star product at an international fair, a powerful customer interrupted Conchi Nieto, daughter of the founder of the Lioness firm Cecinas Nieto, with a naive doubt: “But then this flesh... comes really from the lion?” Both successors, she and her brother José Luis, who now run the family business founded by their father, still laugh when they remember it. “It wasn’t a joke. They really thought it came from …