I've Been Tracking Tariff Price Impacts Every Day, and Here's What I've Found

I've Been Tracking Tariff Price Impacts Every Day, and Here's What I've Found

CNET's tariff impact tracker is keeping tabs on price moves for several popular products, and while things seem steady, warnings continue to pile up.

Now, there’s no denying it: Tariffs are raising prices

Now, there’s no denying it: Tariffs are raising prices

72% of Brands Have Increased Prices Due to Tariffs

The evolving U.S. tariff landscape is reshaping not just consumer behavior, but brand marketing strategies as well. In its latest study, Wunderkind surveyed marketing leaders to understand how they’re adapting in real time — adjusting messaging, budgets and expectations in response to economic uncertainty. A few highlights from the report: 72% of brands say they have already increased prices due to the tariffs.38% have already shifted sourcing/m…

These national brands are raising prices because of tariffs

Volley after volley of tariffs—and at times on-again, off-again trade actions—have put companies around the world on edge. And a handful of major retailers have already raised prices across the U.S., or warned of future hikes. President Donald Trump has slapped new import taxes on nearly all of America’s trading partners and a range of sector-specific goods in recent months—all while some targeted countries, notably China, have responded with th…