Once untouchable in Africa, Transsion now faces a wave of challengers

Once untouchable in Africa, Transsion now faces a wave of challengers

In recent years, Transsion Holdings has spared no effort in catering to overseas users—a fact reflected in each of the company’s annual reports. To accommodate consumers who prefer dining with their hands, for instance, Transsion designed its gesture unlock feature to work even when fingers are greasy. In Southeast Asia, it adapted a successful photo optimization feature from its African product line, tweaking beauty filters to reflect the regio…