Own Your Audience, Shape Your Future: How Filmmakers Are Rewriting the Rules at Cannes

Own Your Audience, Shape Your Future: How Filmmakers Are Rewriting the Rules at Cannes

“When you own your audience, you own your future.” That line set the tone at “Build Your Audience, Own Your Future,” a panel at the 2025 Cannes Film Festival hosted by the American Pavilion. The takeaway: If you’re a filmmaker, your success doesn’t depend on getting picked. You can start building your path now. No Premiere, No Problem Filmmaker Richard Olla shared how her short film “Cow Heavy and Floral,” a split-screen portrait of a postpartum…