US EditionSony to End PlayStation Stars Loyalty Program
- Starting May 21, 2025, Sony will no longer allow new sign-ups for PlayStation Stars, indicating the gradual discontinuation of the rewards service.
- This decision follows an internal evaluation of user engagement since the program launched in July 2022 and runs into industry trends.
- Members currently enrolled can continue accumulating rewards, obtaining virtual collectibles, and advancing their membership tier until July 23, 2025, when all associated promotions will conclude.
- Sony explained that since the program's launch, they have gained valuable insights into which player activities are most engaging, and the company continues to adapt in response to player preferences and industry developments, according to Grace Chen.
- The program will fully discontinue on November 2, 2026, with Sony refocusing loyalty efforts on future community activities and rewards.
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Leaning Left5Leaning Right1Center2Last UpdatedBias Distribution63% Left
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