US EditionPop-Up Dining & Event Space: How Hospitality Is Growing Beyond Bricks and Mortar
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Pop-Up Dining & Event Space: How Hospitality Is Growing Beyond Bricks and Mortar
Across Europe, the average lifespan of a pop-up restaurant is just 47 days – but some generate five-figure revenues in that time. As traditional leases become riskier and urban space scarcer, hospitality brands are redefining what it means to “open a location.” Why invest in permanent bricks and mortar when flexibility is the new premium? From supper clubs in shipping containers to gourmet tents in fields, the food industry is becoming more agil…
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