US EditionPower hungry appliances run riot in new campaign from Ovo - Marketing Beat
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Power hungry appliances run riot in new campaign from Ovo - Marketing Beat
Energy company Ovo has launched a new creative platform featuring “clumsy, chaotic appliances”. Devised by Saatchi and Saatchi, the new marketing drive, titled ‘Do Energy Differently’ encourages consumers to ‘embrace technology to bring control, affordability and energy” to their homes. The adverts highlight OVO Beyond, a rewards scheme that gifts consumers two hours of free energy a week. Alice Tendler, director of brand and marketing at OVO sa…
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