Premier League clubs turn to hidden gambling partners to beat sponsorship ban

Premier League clubs turn to hidden gambling partners to beat sponsorship ban

Aston Villa, Chelsea, Leeds and Nottingham Forest fail to respond to questions sent by the Guardian, while Sunderland refuse to commentEleven Premier League clubs will have to find new principal sponsors next season when the ban on front-of-shirt advertising for betting companies takes effect. This will represent a financial blow for the clubs concerned: gambling operators are known to pay a substantial premium on standard industry rates. As Kar…