US EditionAuto Sector ad Volumes on TV Grew 7% in 2024: TAM Report
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Auto sector ad volumes on TV grew 7% in 2024: TAM report
The Indian auto sector significantly increased its advertising presence across television, print, radio, and digital platforms throughout 2024. Television ad volumes for the auto sector saw a 7% rise in 2024 compared to 2020, with a notable 40% surge in the fourth quarter (Q4) versus the first quarter (Q1) of 2024. Print advertising experienced even stronger growth, with ad space expanding by 27% in 2024 over 2020, and Q4 ad space jumping by 41%…
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