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Amazon says 130 million U.S. customers are watching Prime Video with ads

Amazon announced on Monday that its Prime Video ad-supported tier now averages over 130 million monthly U.S. Viewers, up 15 million from 2024.
This increase follows streaming industry trends since 2022, when platforms including Amazon and Netflix introduced cheaper, ad-supported subscription options due to investor pressure to boost revenue.
Amazon uses AI to deliver contextual, scene-aware ads that display relevant products when viewers pause content, integrating interactive shopping features with real-time store information.
Alan Moss, Amazon Advertising’s global VP, highlighted that their advertising solutions effectively generate tangible results both within and beyond the Amazon platform.
Amazon’s expanding ad-supported streaming and advanced ad formats position the company to leverage its unmatched consumer data and e-commerce platforms for stronger advertiser appeal.

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Adweek

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Amazon's Star-Studded Upfront Charts Its Takeover Strategy

The company touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch.

5 days ago

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The Wrap

Lean Left

Prime Video Ad Tier Surpasses 130 Million US Active Users

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of Amazon’s upfront presentation to advertisers on Monday, come nearly a year and a half after the offering was first launched as the default for subscribers. Viewers looking for an ad-free experience have the option to pay an additional monthly fee o…

5 days ago·United States

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The Hollywood Reporter

Lean Left

Prime Video Now Reaches 130 Million U.S. Ad-Supported Customers, Amazon Says

Prime Video ad tier now reaches 130 million people in the U.S. Amazon says ahead of 2025 upfront.

5 days ago·Los Angeles, United States

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TechXplore

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Amazon says 130 million U.S. customers are watching Prime Video with ads

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024.

5 days ago

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Neowin

Amazon allegedly warns it'll "terminate" your account for screenshotting Prime Video

Amazon has allegedly started warning customers that it will "terminate" their accounts if they screenshot. Read more...

4 days ago

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advanced-television.com

Research: VoD ad-tiers gaining ground in Finland

Mediavision reports that ad-supported streaming services are gaining ground in Finland. According to Mediavision’s latest Nordic TV & Streaming analysis, 15 per cent of Finnish households now subscribe to at least one paid ad-supported streaming service (HVoD). This marks a significant increase of more than 65 per cent compared to the same period in 2024. […]

4 days ago

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