US EditionPrioritize These Earned Media Metrics for 2025
Summary by Michael Brito - Building Brands Online
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Prioritize These Earned Media Metrics for 2025
Public relations has never had a shortage of metrics to track. Share of media coverage, impressions, sentiment, volume of coverage, the list goes on. With so many options, it can feel overwhelming. But the truth is, not every metric matters. If you’re serious about demonstrating PR’s role in business growth, you need to focus on earned media metrics that drive real impact. Now, let’s address the elephant in the room: PR attribution. It’s the hol…
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