Q&A: Five generative AI myths for sales and marketing debunked

Q&A: Five generative AI myths for sales and marketing debunked

Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help companies streamline processes, reach more customers, and expand their capabilities. But that wealth of possibilities can seem overwhelming to small and midsized companies, says Doug Chung, associate professor of marketing at Texas McCombs.