US EditionRadio’s New Front Line: Why Mobile Is the New Battleground for Radio's Future
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Radio’s New Front Line: Why Mobile Is the New Battleground for Radio's Future
Mobile media consumption isn’t just rising, it’s dominating. Today, 91% of U.S. adults own a smartphone, up from just 35% in 2011 (Pew Research Center). For broadcasters and media brands, the message is clear: Your audience lives on their phones. If your station’s not delivering content through a branded mobile app, you’re not meeting them where they are. Mobile Is the New Main Screen Mobile now accounts for over half of all daily connected medi…
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