Viral beauty brand suffers massive sales drop amid big shakeup

Can Morphe Execute A Big Comeback?

Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is returning to form. Available at Ulta Beauty and in direct-to-consumer distribution, its year-to-date sales have increased 33% and comparable-store sales are up a double-digit percentage, according to Morphe CEO Simon Cowell. While the brand declined to share exact revenue figures, ... The post Can Morphe Execute A Big Comeback? appeared first on Beauty Independent.

Viral beauty brand suffers massive sales drop amid big shakeup

Once a beauty disruptor, this viral brand is now in major trouble.

Michael Ebenger Wed., May 14, 2025 - 3:21 PM Tags R. Beauty Brand Cosmetics Cosmetics Brand Beauty Brand Sales Sales Figures Sales Figures Sales Beauty Channel (formerly: article type) News Teaser Text RAF Camora Reveals Sales Figures Page Sections More and more products from German rappers are ending up in local supermarkets and drugstore chains. This is also the case with RAF Camora's "R. Cosmetics" line, which was launched a few months ago. T…