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Reba McEntire, ‘The Queen Of Country,’ Partners With Realtor.com

  • Reba McEntire, a country music star and sitcom veteran, is the face of Realtor.com's new 'Nearly Home' campaign launching May 5, 2025, in Austin, Texas.
  • Realtor.com developed this campaign to address the anxiety and complexity of today's housing market, aiming to make home search more hopeful and accessible.
  • The campaign showcases sitcom-inspired commercials based on genuine homebuyer stories and includes a comprehensive promotional effort across television, digital platforms, social media, and a prominent partnership with the live-streamed 60th Academy of Country Music Awards.
  • Realtor.com offers over 500,000 new listings monthly and aims to reach half of Americans; McEntire said she was 'sold on Realtor.com' due to its helpful tools.
  • The campaign seeks to reduce stress in home buying by providing relatable content and confidence tools, while McEntire prepares to host the live ACM Awards on May 8 and film season 2 of her NBC sitcom.
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Farm Talk NewspaperFarm Talk Newspaper
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Reba McEntire and Realtor.com® Bring the Laughs--and the Listings--in New Campaign

Inspired by real experiences, this new campaign with country music legend turns real estate woes into sitcom gold, making the home search feel a little less stressful – and a lot more fun

·Parsons, United States
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readingeagle broke the news in United States on Sunday, May 4, 2025.
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