Reputation at risk? Key principles of effective crisis communications

Reputation at risk? Key principles of effective crisis communications

By Sian Freestone-Walker and Alex Vryzakis With the 24-hour news cycle now the norm and social channels “always on”, crises can erupt without warning, whether it’s a corporate data breach, a bad review that gets wide attention, or a student protest on a university campus. The way organisations handle these high-pressure moments can make or break their reputations. Being prepared, handling the issue well “in the moment,” and getting back on track…