Responsible Tourism “by any other word would smell as sweet'

Responsible Tourism “by any other word would smell as sweet'

In a crowded marketplace, tourism businesses and destinations struggle to differentiate themselves and to attract tourists, travellers and explorers. Even the language used to describe the clients we are trying to attract reflects our efforts to differentiate our ‘product’ from all the others. The travel and tourism sector comprises transport, accommodation, attractions and shopping, the sector’s satellite accounts include elements of many indus…