Rethinking the intake process in interior design

Rethinking the intake process in interior design

This could be controversial, but firms who require a CIA-level dossier on the client’s project and/or budget before they even are allowed to speak to someone on the phone seems backward to me. I understand a few qualifying questions, but unless you are offering a full day of design as a service offering before a discovery call, I do not understand this approach. Ask yourself, why would a busy professional want to spend their time filling out a f…