US EditionRise: Egypt's digital banking evolution mirrors Nubank's Brazilian success story
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Rise: Egypt's digital banking evolution mirrors Nubank's Brazilian success story
In the bustling streets of Cairo, millions of Egyptians conduct their daily financial lives entirely in cash. Despite being home to Africa’s largest economy, Egypt faces a notable reality: 85% of its 122 million citizens remain unbanked, and credit card penetration hovers at a mere 3%. This financial inclusion gap represents both a societal challenge and a substantial opportunity. Enter Rise, Egypt’s first private mobile bank, which launched in …
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