Roblox wants to become the new shopping mall for Gen Z

Roblox wants to become the new shopping mall for Gen Z

S-H-O-P-P-I-N-G, we're shopping — on Roblox.RobloxFamed for selling virtual goods, Roblox now allows brands and creators to sell physical items.Roblox's ambition is to capture 10% of the $180 billion global gaming market.Creator studio Twin Atlas is selling merch via Roblox, and Warner Bros. is selling movie tickets.Roblox is known as a Gen Z destination for gaming and hanging out. Could it soon also be the place young people go to shop?That's R…

The Gen Z glow up: How retailers must adapt to the next generation of shoppers - IT Supply Chain

By Rupert Firmstone (pictured) Senior Advisor & Global Head of PIM & DAM, Columbus The post The Gen Z glow up: How retailers must adapt to the next generation of shoppers appeared first on IT Supply Chain.