Sabah poised to attract high-value MICE and eco-tourism markets, says Lufthansa City Center chief
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Sabah poised to attract high-value MICE and eco-tourism markets, says Lufthansa City Center chief
KOTA KINABALU (May 15): Sabah’s unique blend of nature, sustainability and infrastructure has positioned it as a promising destination for high-value tourism segments such as MICE (Meetings, Incentives, Conferences and Exhibitions) and eco-tourism, says Heiko Brix, managing director of Lufthansa City Center International. Speaking to reporters when met at the LCC Regional Meeting APAC here today, Brix expressed his admiration for the destination…
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