SAP, Intel, Google, IBM bet big on India as strategic base; GCCs shift from East Europe amid cost, talent squeeze

SAP, Intel, Google, IBM bet big on India as strategic base; GCCs shift from East Europe amid cost, talent squeeze

Several multinational corporations, including ArcelorMittal, Heineken, and Google, are shifting their global capability centers from Eastern Europe to India. This transition is fueled by factors such as geopolitical instability, rising operational costs, talent saturation in Eastern Europe, and India's cost-effectiveness and growing talent pool.