US EditionSarees in Motion: RURIethnic’s Heritage Walk Revives Pune’s Saree Culture
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Sarees in Motion: RURIethnic’s Heritage Walk Revives Pune’s Saree Culture
Draped Not In Denim, But In Sarees India, May 14, 2025— In an age of fast fashion and fleeting trends, a quiet revolution unfolded in the historic lanes of Pune—draped not in denim, but in sarees. On Mother’s Day, RURIethnic Sarees, a handloom saree brand based in Aundh, hosted its first-ever Heritage Walk: a curated experience that brought together Pune’s history and the lived beauty of the saree. The walk began at Mandai Police Chowki at 7:45 …
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