US EditionSavannah James, Wife of LeBron James Teams up with Howard University’s College of Medicine
- Savannah James, wife of NBA star LeBron James, launched her skincare line Reframe in May in partnership with Howard University's College of Dermatology.
- James developed Reframe over two years to create an inclusive, educational, and culturally inspired brand for all skin tones and types.
- The collection includes three products—a daily brightening serum, a facial moisturizer, and an overnight night cream—priced between $95 and $135.
- Clinical testing with 50 subjects aged 18 to 65 used a double-blind, placebo-controlled design to validate efficacy across diverse skin tones.
- Reframe targets knowledgeable Millennial and older consumers, emphasizing trust, education, and a strategic, steady brand launch approach.
15 Articles
15 Articles
Savannah James Enters The Skincare Scene With Her Bold New Brand: Refr
Following her solo appearance at the Met Gala, Savannah James is continuing her pivot into the spotlight with her new beauty brand, Reframe. Source: Rich Polk For the past two years, podcast host, mentor, and mother of three Savannah James has been quietly working on something close to her heart. Her skincare line, Reframe, officially drops this May with three core products: the Pigment Processor, a brightening serum ($115); the Compression Comp…
Savannah James’ New Skincare Brand, Reframe, Was Inspired By Her Daughter
By Akili King ·Updated May 15, 2025 While most celebrity-owned beauty brands might come off as money grabs and a way to stay relevant in the fast-moving media landscape, The post Savannah James’ New Skincare Brand, Reframe, Was Inspired By Her Daughter appeared first on Essence.
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