Secret sales creates off-price luxury retail media network to monetise data from 5.5mn customers for 4200 brands - InternetRetailing

Secret sales creates off-price luxury retail media network to monetise data from 5.5mn customers for 4200 brands - InternetRetailing

Secret Sales, one of the UK’s leading off-price luxury retailers, has launched a retail media network that looks to tap into the burgeoning affordable and luxury sector by leveraging its18 million unique visits, who come in search of off-price products from more than 2400 brands. Implementing Mirakl Ads, the roll out of the networks begins this month (May 2025) and will initially focus on sponsored product advertising with Secret Sales’ luxury a…