INTERVIEW Oreo: Cultural Matters - InternetRetailing

INTERVIEW Oreo: Cultural matters - InternetRetailing

For certain kinds of big brands, it’s important to find strategic partners that have a cultural recognition factor, Hamish Stacy, senior manager and US OREO consumer data lead, tells the brand new RetailX Digital Marketing Evolution 2025 Report. Two cocoa biscuits and a white sweet filling. First introduced to the market in 1912, there’s nothing too complicated about an OREO Cookie. Indeed, its simplicity, the fact that an OREO is so instantly r…

New flavor, new design, new song: Selena Gomez is conquering both sweet tooths and the charts. The pop star's own Oreo cookies come with chocolate-cinnamon cream, special patterns and, according to rumors, a song called SLAY. The campaign has already started, according to posts spreading like wildfire on social media, and fans can't help but be happy about the sweets appearing in stores.