US EditionShaggy stars in Fiat’s new campaign - Mobile Marketing Magazine
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Shaggy stars in Fiat’s new campaign - Mobile Marketing Magazine
Fiat has unveiled its latest model, the Grande Panda, through a “bold global campaign” that features a specially commissioned track by Jamaican music star Shaggy. The campaign, developed by creative agency M+C Saatchi Group Europe, centres on a 50-second commercial in which Shaggy performs a Panda-themed version of his 1995 hit ‘Boombastic’—aptly renamed ‘Pandastic’. The campaign is set to run across television, out-of-home, print, digital, and …
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