Temu Representatives Summoned by Türkiye’s Trade Ministry Over Product Safety Compliance

EXCLUSIVE - Faced with the concern of French traders, the Minister for Trade and Crafts, Véronique Louwagie, assures that she wants to act "in a very strong, very fast and organised way by mobilising all means".

China-based e-commerce giant TEMU has decided to open a representative office to strengthen its activities in the Turkish market. The Ministry of Trade called TEMU officials and reminded them of the legal obligations regarding product safety and consumer rights. The platform, which entered Turkey in June 2024, has rolled up its sleeves to comply with the legislation. Here are the details of the meeting and TEMU's roadmap in Turkey...

Temu Representatives Summoned by Türkiye’s Trade Ministry Over Product Safety Compliance

Representatives of the China-based e-commerce platform Temu were summoned to a meeting at the Ministry of Trade in Türkiye, where officials issued formal warnings regarding the company’s legal obligations and responsibilities in e-commerce product safety. According to reports from Anadolu Agency (AA), ministry officials emphasized the importance of compliance with Türkiye’s regulations, particularly in light of the “Regulation on Market Surveill…

In an interview at Figaro, the Minister responsible for Trade and Consumer Affairs, Véronique Louwagie, said she wanted to strengthen controls on packages with a value of less than 150 euros coming from China, particularly targeting the Shein and Tenu brands accused of unfair competition.

In an interview at Figaro, the Minister responsible for Trade and Consumer Affairs, Véronique Louwagie, said she wanted to strengthen controls on packages with a value of less than 150 euros coming from China, particularly targeting the Shein and Tenu brands accused of unfair competition.