Situational Advertising: Marketing Future Without Feelings of Persecution

Google doesn't want to say goodbye to the third party cookies. However, users need to be monitored and scrutinized in order to place advertising messages? My experience in digital marketing is different. Effective marketing is created by the right combination of context and situation in which people are currently in. In fact, consumers want: to be more relevant and useful in advertising without feeling persecuted by it. Situational advertising, …