US EditionSolopreneurs are using AI like a co-founder. Is that a problem?
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Solopreneurs are using AI like a co-founder. Is that a problem?
Like many small-business owners – 62.5 per cent, in fact – Bec Alison is a sole trader, and has no team to turn to when she wants someone to bounce business ideas off. Instead, the marketing professional turns to ChatGPT to work through mental blocks and prioritise daily tasks. “As a small-business owner, you don’t generally have anyone to talk through ideas,” Alison told ISB. “ChatGPT allows me to get those thoughts out of my head and make sens…
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