Maryland hires Atlanta Braves executive James Smith as athletic director
- The University of Maryland hired James Smith, a former Atlanta Braves executive, as its athletic director starting July 15, 2025.
- Maryland appointed Smith after experiencing significant athletic department turnover and seeking new leadership to improve revenue and marketing.
- Smith brings five years of revenue generation experience from professional sports and faces a financially constrained department entering revenue sharing with athletes.
- Maryland’s athletic revenue was $107.5 million in 2022, ranking last in the Big Ten before expansion, while Smith emphasized building on excellence with a focus on student-athlete well-being.
- Smith’s hiring signals Maryland’s effort to creatively revitalize its athletic program amid financial challenges and evolving college sports landscapes.
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Here is the latest Big Ten Conference sports news from The Associated Press
COLLEGE PARK, Md. (AP) — Atlanta Braves executive James Smith has been hired as Maryland’s athletic director. Smith has been the Braves’ senior vice president of business strategy for five years. He takes over two months after Damon Evans left…
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Leaning Left10Leaning Right2Center11Last UpdatedBias Distribution48% Center
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48% Center
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C 48%
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