Honda Cars India appoints Burson as strategic communications partner

Honda Cars India appoints Burson as strategic communications partner

Burson, the global communications leader purpose-built to create value for clients through reputation, has been named the strategic communications partner for Honda Cars India Ltd., one of India’s leading premium automobile manufacturers. Burson will provide integrated communications support to further enhance Honda’s brand positioning and solidify its leadership in the Indian automotive market. Burson will […] The post Honda Cars India appoints…

Burson announces client wins and global expansion

New Delhi: Burson, a global communications agency, has announced new client wins and the expansion of its sports and entertainment offering. “The sports and entertainment sector is experiencing record growth, with brands, organisations and sponsors expanding into new markets worldwide," said Corey duBrowa, Global CEO, Burson. “In a world searching for common ground, sports and entertainment offer unparalleled opportunities for clients to connect…

Burson accelerates Sports & Entertainment growth across global markets

New York: Burson has announced significant new client wins and a robust expansion of its Sports & Entertainment offering. The developments further cement Burson’s position as the world’s leading sports and entertainment capability within a top-tier PR firm. This growth trajectory reflects Burson’s continued investment in unmatched regional centers of excellence and a sophisticated suite of data and intelligence tools. The agency’s innovative app…

Sports and Short-Form Keys to Accelerating Europe's FAST Growth, Says Wurl

Sports are an "accelerator" for ad-supported streaming in Europe with short-form sports content emerging as a key driver of engagement, says Keith?Bedford, GM EMEA at CTV data company Wurl. "As studios and sports broadcasters struggle to tie in major upfront deals and connect with younger audiences, new models for revenue and content discovery will be required," he says. "Short-form video could be one way we start to see sports content companies…