US EditionStarKist® Joins Forces with the Busch Family to Fuel a Healthy Lifestyle On and Off the Track in 2025
- On May 15, 2025, in Reston, Virginia, StarKist revealed a new collaboration featuring NASCAR champion Kyle Busch, his wife Samantha, who promotes wellness, and their son Brexton, who competes in youth racing.
- The collaboration arose to merge StarKist's focus on healthy, active lifestyles with the fast-paced world of motorsports and family life, highlighting the Buschs' busy routines.
- StarKist will be featured on the fire suits worn by Kyle during NASCAR Cup and Truck Series events, as well as prominently displayed on Brexton Busch’s vehicle and fire suit, with additional brand exposure through social media and podcast content.
- Kyle Busch, who has won the NASCAR Cup Series championship twice and boasts 232 career victories along with a social media following exceeding 2.5 million, emphasized the importance of staying energized and focused by using StarKist’s protein-rich pouches.
- The partnership aims to inspire fans by showing how StarKist's convenient single-serve pouches support the family’s nutrition and fuel performance on and off the track.
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Chatham Star Tribune+15 Reposted by 15 other sources
StarKist® Joins Forces with the Busch Family to Fuel a Healthy Lifestyle On and Off the Track in 2025
NASCAR's Kyle Busch, Wellness Advocate Samantha Busch, and Their Son Brexton Partner with StarKist to Highlight Family, Fitness, and Fueling Life on the Go
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