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Streaming Advertising Needs Ad, Not Program, Measurement

Summary by themeasure.net
This Week On The Measure: Ad-Centric Research Shows Streaming GrowthDemographic Differences On TariffsWhat Else Are MrBeast Viewers Watching?Pharma’s Growth (Or Lack Thereof) On DigitalHelp Us, New York Knicks, You’re Our Only HopeThis Week’s Free Report: The Shoppable TV Report: 2025 and Beyond, From LG Ad SolutionsAd-Centric Research Shows Streaming GrowthWhile Nielsen’s Gauge now shows ad-supported streaming from a programming perspective, th…
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themeasure.net broke the news in on Wednesday, May 7, 2025.
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