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Sugar, fat, salt on rise in U.S. breakfast cereals, study shows

  • Researchers published a study on May 21, 2024, analyzing 1,200 cereals sold in the U.S. From 2010 to 2023.
  • They examined newly launched or reformulated cereals and found rising sugar, fat, and sodium levels alongside declining protein and fiber.
  • Experts are concerned that a significant portion of children consume cereal every morning, even as these products become less nutritious but continue to be brightly colored and promoted as healthy options.
  • Total fat increased by 34%, sodium by 32%, sugar by 11%, while protein dropped from 1.97g to 1.69g and fiber from 3.82g to 2.84g per serving over the period.
  • New sugar limits in school cereals start summer 2024, with stricter rules in 2027 aiming to improve cereal nutrition amid concerns about children’s diets.
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Sugar, Fat and Salt on the Rise in U.S. Breakfast Cereals, Study Shows

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The Virgin Islands Daily News broke the news in Cherokee County, United States on Wednesday, May 21, 2025.
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