Sugar, fat, salt on rise in U.S. breakfast cereals, study shows
- Researchers published a study on May 21, 2024, analyzing 1,200 cereals sold in the U.S. From 2010 to 2023.
- They examined newly launched or reformulated cereals and found rising sugar, fat, and sodium levels alongside declining protein and fiber.
- Experts are concerned that a significant portion of children consume cereal every morning, even as these products become less nutritious but continue to be brightly colored and promoted as healthy options.
- Total fat increased by 34%, sodium by 32%, sugar by 11%, while protein dropped from 1.97g to 1.69g and fiber from 3.82g to 2.84g per serving over the period.
- New sugar limits in school cereals start summer 2024, with stricter rules in 2027 aiming to improve cereal nutrition amid concerns about children’s diets.
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Many now have more fat, sugar and sodium and less protein and fiber.Reviewed by Dietitian Annie Nguyen, M.A., RDDesign elements: Getty Images. EatingWell design.A new study suggested that kids’ cereals have changed in nutritional value over the last 15 years.Those cereals now have more fat, sugar and sodium, but less protein and fiber.Starting your day with protein, fiber and healthy fat can help you stay satisfied and focused.Cereal is a staple…

Sugar, Fat and Salt on the Rise in U.S. Breakfast Cereals, Study Shows
Key Takeaways
American Breakfast Cereals Are Becoming Less Healthy, Study Finds
Breakfast cereals, a heavily marketed, highly processed mainstay of the American diet, especially among children, are becoming less healthy, filled with increasing amounts of sugar, fat and sodium, according to a study published Wednesday in the journal JAMA Network Open.…
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