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Target’s forced-smile rule is creeping out shoppers as business struggles

Summary by New York Post
Target’s new “10-4” policy forcing employees to smile and greet shoppers is drawing backlash as the retailer battles falling sales, layoffs and a leadership reset under new CEO Michael Fiddelke.

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Target’s forced-smile rule is creeping out shoppers as business struggles

Target’s new “10-4” policy forcing employees to smile and greet shoppers is drawing backlash as the retailer battles falling sales, layoffs and a leadership reset under new CEO Michael Fiddelke.

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New York Post broke the news in on Saturday, February 7, 2026.
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