Tennis is new front in TV sport wars as Sky and TNT target female viewers

Tennis is new front in TV sport wars as Sky and TNT target female viewers

Sky Sports’ overall audience is 31% female but that leaps to 58% with tennis: ‘No sport comes close,’ says one executiveAlongside the multibillion-pound battle for Premier League TV rights, tennis has emerged as another key offering in the broadcasters’ scrap for subscribers for one simple reason: unlike every other sporting audience in the UK, the majority of those watching are women.Sky Sports has been showing live tennis for about 12 hours ea…