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Tesla Cybertruck Loses Sales Lead to Ford. It Was Always Going to Happen

  • Ford's F-150 Lightning overtook Tesla's Cybertruck as the leading electric pickup in the U.S. During Q1 2025, according to registration data.
  • This shift followed Tesla's initial Cybertruck delivery starting in November 2023 and a strong first year, but analyst data shows its early advantage dissipated by early 2025.
  • The F-150 Lightning achieved 7,913 registrations in Q1 2025, surpassing the Cybertruck's 7,126, despite both vehicles facing challenges with heavy weight and costly large batteries.
  • Ford CEO Jim Farley stated that "the economics are unresolvable" for large electric trucks and SUVs, highlighting demanding customer use cases like towing and off-roading.
  • The data suggests Ford regaining market share implies an ongoing competitive electric pickup market where Tesla may need discounts to maintain position amid strong incumbents.
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ELECTRIC VEHICLES broke the news in on Tuesday, May 13, 2025.
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