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Texas AG Investigating General Mills over ‘Healthy’ Cereal Claims

  • Texas Attorney General Ken Paxton is investigating Kellogg's and General Mills for allegedly misrepresenting cereals as healthy despite containing petroleum-based artificial dyes.
  • The investigations follow prior public concerns and company pledges, as Kellogg's and General Mills had announced dye removals but continued using synthetic colorings in products like Froot Loops and Trix.
  • Texas legislators passed SB 314 prohibiting harmful synthetic dyes in school foods and requiring safer alternatives, aiming to protect over 3 million students across 8,000 schools.
  • Paxton claimed these artificial colorings have been associated with increased behavioral issues, weight gain, immune system disorders, hormone-related health concerns, and cancer, and emphasized that major food manufacturers will face consequences for misleading advertising practices.
  • The investigations could lead to increased regulation and enforcement against deceptive labeling, reflecting broader government efforts to remove harmful dyes by 2026 and promote natural alternatives.
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Legal Newsline broke the news in on Tuesday, May 13, 2025.
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