The Athlete's Foot and Adidas celebrate Atlanta's 404 DAY

The Athlete's Foot and Adidas celebrate Atlanta's 404 DAY

A large crowd gathered at the Athletes Foot location on Monroe Drive to celebrate the release of the 404 Day Adidas shelltoes. Photo by Kerri Phox/The Atlanta VoiceThe 404 Collective, a group of four Black-owned businesses, is celebrating Atlanta’s own personal holiday, 404 Day, with events that highlight the city’s culture, including a new Adidas collaboration with The Athlete’s Foot. The collective, composed of Butter ATL, Atlanta Influences E…