US EditionThe Brief: Gringo Tests and Lemonade Stand-Ups
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The Brief: Gringo Tests and Lemonade Stand-Ups
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers. COMEDIAN BILLY EICHNER SLINGS JOKES FROM AN ‘UNRULY’ LEMONADE STAND If you never popped up a summer lemonade stand that cost more money to operate than you made back in profits—did you even have a childhood? Indeed, lemonade stands and summer go hand in hand, and Truly Hard Seltzer is pu…
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