US EditionThe Children Yearn for the Malls: Gen Z and Gen Alpha Are Bringing Them Back
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The Children Yearn for the Malls: Gen Z and Gen Alpha Are Bringing Them Back
The mall rat revival is real, and it’s being powered by teens trading TikTok for Auntie Anne’s. The Mall Resurgence, Powered by the Young and Restless Gen Z and Gen Alpha are driving a full-blown mall comeback in 2025, craving screen-free hangouts, pretzel-fueled shopping trips, and some analog social vibes, per the Los Angeles Times. […]
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