US EditionThe coming of age of IPL (and marketing)
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The coming of age of IPL (and marketing)
In India, turning 18 is symbolic. It marks adulthood, voting rights, marriage eligibility, and legal autonomy. This year, the IPL turns 18. Like any milestone birthday, it invites reflection, especially for marketers. Some of the biggest IPL sponsors, like Dream11, are literally for 18+. But beyond fantasy leagues and firecracker finales, the IPL has emerged as a cultural phenomenon. It draws massive audiences and marketing budgets. Itʼs the Su…
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