The costs of marketing data – the myths debunked - Insight Data

The costs of marketing data – the myths debunked - Insight Data

Alex Tremlett, Insight Data’s Commercial Director, explores why the cost of not having accurate and reliable prospect data far outweighs the investment. The trade show season is coming up, and no doubt many delegates will be returning to the office with a jumble of business cards and hastily scribbled phone numbers that they hope will be converted into sales. Meanwhile, your competitor is targeting their ideal prospects with highly focused campa…