The Creaverse of Agnes Caverd, BETC: "The deadline awakens our survival instincts"

Welcome to the Creaverse, the section that explores the creative universe of the minds behind the – best – advertising campaigns, but not that. At each episode, we plunge into the sources of inspiration, the methods and sometimes unusual ideas that fuel the creative and creative worlds of a constantly evolving sector. For this new episode, immersion in the cosmos of Agnes Caverd, artistic director at BETC, at the origin of the sensitive universe…