US EditionThe Desert Blooms, Roses Perfume the Air and a Moroccan Town Comes to Life
- Kalaat M'Gouna in Morocco's High Atlas mountains hosts the 60th International Rose Festival celebrating its signature Damask roses in May 2025.
- Abundant rainfall after prolonged drought has created an exceptional rose bloom, far exceeding the 2020-2023 average and boosting local production plans.
- The 4,800 tons of pink, pungent Damask roses span 1,020 hectares, with mild temperatures and steady sunlight providing ideal growing conditions.
- Women harvesters earn about 80-100 Moroccan dirhams daily, while the value of a kilogram of roses has risen five to six times in recent years.
- The rose industry, rooted in local culture and seen as sustainable development, sustains scarce local jobs and drives efforts to expand production amid rising global demand.
23 Articles
23 Articles
Idaho Press
AP PHOTOS: The desert blooms, roses perfume the air and a Moroccan town comes to life
KALAAT M'GOUNA, Morocco (AP) — Mild temperatures, steady sunlight and low humidity make the fields around the mountain town of Kalaat M’Gouna a perfect cradle for growing its signature flower: the Damask rose. Abundant precipitation and several desert downpours this…
Colorado Springs Gazette
The desert blooms, roses perfume the air and a Moroccan town comes to life
Gloved and armed with shears, women weave through thorny brambles, clipping and tossing their harvest into wheelbarrows. “Thank God for the rain,” said rose picker Fatima El Alami. “There are roses elsewhere, but there’s nowhere like here.” She’s right. Mild…
The desert blooms, roses perfume the air and a Moroccan town comes to life - Regional Media News
KALAAT M’GOUNA, Morocco (AP) — Gloved and armed with shears, women weave through thorny brambles, clipping and tossing their harvest into wheelbarrows. “Thank God for the rain,” said rose picker Fatima El Alami. “There are roses elsewhere, but there’s nowhere like here.” She’s right. Mild temperatures, steady sunlight, and low humidity make the fields around Kalaat M’Gouna a perfect cradle for growing its signature flower: the Damask rose. Abund…
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