US EditionThe Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses - Digital Boom
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The Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses - Digital Boom
Influencer marketing is everywhere, from Instagram stories to YouTube vlogs, TikTok trends, and blog reviews. While it may seem like a modern concept, the idea of leveraging popularity to sell products dates back centuries. In this piece, we trace the roots of influencer marketing, explore key moments that shaped it, and reflect on how it’s transformed from royalty-endorsed tea sets to Kylie Jenner’s million-dollar posts. Long Before Instagram: …
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