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The Evolution of Sustainability: From Green Claims to Eco-Specific

Summary by Mintel
Uncover the evolving landscape of sustainability in advertising. This Marketing Intelligence analysis article dissects nearly 320,000 food, drink, and beauty ads launched between 2019 and 2024, zeroing in on how sustainability claims are being used. Get targeted insights into this crucial CPG communication strategy. Eager to learn more? Download your free copy of the full analysis below! Download now Time to get “Eco-Specific”: broad brush clai…
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Mintel broke the news in on Tuesday, May 13, 2025.
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